Pret-a-Reporter

Justin Bieber Tour Merch Is Coming to Urban Outfitters

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Justin Bieber

The Biebs has officially infiltrated America's malls.

Justin Bieber's Purpose tour merch is the gift that just keeps giving. 

Thanks to a heavy push by the Biebs' marketing team, it's no longer necessary to actually attend a show in order to get your hands on the goods. First came the pop-ups (in New York, Toronto and Miami) which sold sweatshirts, tees, and accessories by Bravado — the same company responsible for Selena Gomez's and Guns N' Roses' tour gear. 

Earlier this month, Barneys New York debuted its own collection of higher-end merch, including a $1,695 leather jacket. And now, Urban Outfitters is cashing in on the Purpose craze, too. According to WWD, the retailer will launch a collection of tees, bomber jackets and baseball caps ($35-$89) in store on Aug. 5; the collection will be available online on Aug. 8.

More and more artists are following in Bieber's footsteps and cashing in on the tour merchandise trend, offering higher-quality pieces to fans that go beyond just the simple band tee. Beyonce, Gomez and Zayn Malik are among the singers going the extra mile to provide fashionable gear, with Malik even hiring the artist responsible for Metallica's signature illustrations to create Mind of Mine tour merch. 

Could the Urban Outfitters' collection be a sarcastic response to the oversaturation of Bieber Fever goods? We wouldn't put it past them (or their irony-loving customers). On the other hand, the images from Urban Outfitters' campaign appear to be in line with the singer's grunge-meets-hip-hop style, cultivated by his stylist Karla Welch

Another theory for the tour merch overload: Bieber's using the money to make up for the $5 million he missed out on by reportedly refusing to perform at the RNC in Cleveland last week. 

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