Justin Timberlake, Jay-Z, Lady Gaga Make Vanity Fair's 'New Establishment' List: Who's Missing?

1:30 PM PST 09/01/2011 by Glenn Peoples
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A case could be made for some leaders in music world left off the list, which is comprised of "people who have shaped the world we live in today - and continue to wield enormous influence."

Justin Timberlake, Jay-Z and Lady Gaga are among the list of influential business people on Vanity Fair's "New Establishment" list. It represents "innovative new breed of buccaneering visionaries, engineering prodigies, and entrepreneurs, who quite often sport hoodies, floppy hair, and backpacks," according to the press release. The inaugural "The Powers That Be" list contains a decidedly more old school group of executives and power players.

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The "New Establishment" list is dominated by founders of major, influential technology companies. Facebook founder Mark Zuckerberg repeats at No. 1. Google co-founders Sergey Brin and Larry Page share the No. 2 spot and Amazon.com founder Jeff Bezos lands at No. 3. A pair of Apple executives - new CEO Tim Cook and SVP of Industrial Design Jonathan Ives - are at No. 4. Jack Dorsey, a founder of Twitter and credit card payment startup Square, sits at No. 5.

The top entertainment executive on the "New Establishment" list is John Lasseter, chief creative officer at Pixar Animation and Walt Disney.

The three entertainers on the list are all active in business and technology. Lady Gaga, at No. 9 on the list, has invested in social platform Backplane and has partnerships with Monster (for a branded line of headphones), Polaroid (where she is creative director) and Zynga (the "GagaVille" video game). Jay-Z is at No. 21. He is a co-founder of Roc-A-Fella Records and is the founder of Roc Nation, a multi-faceted partnership with Live Nation. Singer and actor Justin Timberlake likely made No. 50 on the list for his investment in MySpace (he also has investments in technology startups Stipple and Dekko).

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Digital music is well represented on the list, even excluding Apple, Amazon and Google. Sean Parker, co-founder of Napster and investor in Spotify, is at No. 34. At No. 35 is Fred Wilson from Union Square Ventures, who has invested in SoundCloud, Kickstarter and Targetspot, among others. Spotify co-founder and CEO Daniel Ek is No. 47.

A case could be made for some leaders in music world left off the list. Pandora founder Tim Westergren or CEO Joe Kennedy seem like reasonable choices given the company's trajectory and its successful IPO earlier this summer. Guy Oseary, who has made investments with Ashton Kutcher (No. 43) and operates the TinyChat social platform - in addition to managing Madonna - would not be out of place on the list either. Rio Caraeff, president and CEO at music video network Vevo, also wouldn't be out of place on the list.

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The "Powers That Be" list is comprised of "people who have shaped the world we live in today - and continue to wield enormous influence." It replaces "The Vanity Fair 100" list and has older leaders and innovators with longer track records. To no surprise, Steve Jobs, former CEO and current chairman of Apple, tops the list. And why shouldn't he? Jobs not only co-founded Apple, he guided it from near ruin to its current status as one of the world's most valuable and influential corporations. If there were a "Powers That Be" list for the music business, he would probably top that list, too. Apple is the world's biggest music retailer and its products have become the standard for enjoying digital music.

Rounding out the top five of the "Powers That Be" list are Bernard Arnault, chairman and CEO of luxury goods company LVMH at No. 2, New York City mayor Michael Bloomberg at No. 3, News Corporation chairman and CEO Rupert Murdoch at No. 4, and Brian Roberts and Steve Burke, executive vice president of Comcast and CEO and president of NBCUniversal, respectively, sharing the No. 5 spot.

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Because "some power is permanent," as Vanity Fair put it, included a Hall of Fame as an amendment to the "Powers That Be" list. Members of the Hall of Fame include: Warner Music Group chairman Edgar Bronfman Jr., who stepped down as CEO last month; angel investor Ron Conway; John Malone, chairman of Liberty Media Corporation; Ron Meyer, president and chief operating officer at Universal Studios; Leslie Moonves, president and CEO of CBS Corporation; and Philippe Dauman, president and CEO of Viacom.

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