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Kanye West Closes Out SXSW With All-Star Set

2:31 PM PDT 3/20/2011 by Jeff Miller

The rapper-producer-superstar enlists friends like Jay-Z, John Legend and Kid Cudi for a late-night show at an abandoned Austin power plant.

Unlike, say, Coachella, South By Southwest isn't a festival of headliners and openers: it's a conference, mostly, of bands the general population hasn't yet heard of, abetted by corporate-sponsored “parties” that range from blogger bashes featuring those same up-and-comers to stadium-sized productions meant as marketing opportunities with the biggest artists in the world.

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