Kardashian, Jenner Sisters Launch Suite of Apps
Kim, Khloe, Kendall and Kylie have each created a paid mobile app through Lloyd Braun's Whalerock Industries.
All you need is a smart phone to keep up with the Kardashians' latest media venture.
Kim Kardashian and her sisters Khloe Kardashian, Kendall Jenner and Kyle Jenner on Monday announced the launch of their suite of individual mobile apps and accompanying websites.
Each sister has her own app and her own website (the only sister missing is Kourtney Kardashian, who is expected to launch her app and website at a later date). Kim's features beauty video tutorials, fashion posts and behind-the-scenes glimpses into her very public life. Khloe offers workout videos, sex tips and videos about home organization called "KLO-C-D." Kylie's is all about fashion and pop culture. Kendall takes fans with her as she travels around the world for modeling gigs.
Each app is subscription based and costs $2.99 a month to sign up. That's $12 total for monthly subscriptions to all four of the sisters' content. A subscription also gives members access to exclusive content on the girls' websites, where they also post some free content.
The Kardashians and Jenners, who previewed the apps at an exclusive Nobu Malibu event earlier this month, are working with Lloyd Braun's Whalerock Industries to develop the apps and create content for each of them, overseen by former People editor Jen Garcia. The suite of apps are the latest of a number of planned apps from Whalerock. The first, a mobile hub for rapper Tyler, the Creator, launched in April. Whalerock also plans to launch an app for radio personality Howard Stern.
"These are not fan clubs," Braun explained during an on stage interview in February when he first announced the new venture for Whalerock, formerly BermanBraun. He went on to explain that the mobile hubs are meant to act as over-the-top networks driven by the creative vision of each celebrity personality. The Kardashian apps will include a mix of video, editorial content, photos and possibly even physical products to appeal to their most devoted fans.