Karl Lagerfeld Joins Kim Kardashian's Game
It was only a matter of time.
Any fan of Keeping Up With the Kardashians can tell you that being invited into the animated fantasy land of Kim Kardashian's wildly successful mobile game, Kim Kardashian: Hollywood, is like, a really big deal.
Drama regarding which family members would receive cuts from the use of their likeness has caused squabbles (cough, Scott Disick, cough), and at one point, Kardashian even threatened the virtual life of Perez Hilton's character when he went on a "Kardashian Kleanse" and refused to report on the family for five whole days.
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But now, WWD reports that this highest of honors has been granted to the unofficial king of fashion, Karl Lagerfeld. Beginning Tuesday, Lagerfeld will not only become a cartoon Karl character, complete with his infamous ivory pony and oversize diva shades, but the app also will feature a Karl Lagerfeld boutique stocked with the designer's entire spring 2016 collection.
With the game's more than 100 million users, the exposure is a mutually beneficial move, granting Lagerfeld access to Kardashian's krowd while simultaneously building the expecting mom's fashion cred within the industry. Win-win.