Pret-a-Reporter

Kate Moss, Anna Ewers Star in David Yurman's First-Ever Color Campaign

Courtesy of David Yurman
Anna Ewers in David Yurman's holiday campaign

Because those faces deserve more than black and white.

It isn't all black and white at David Yurman — at least, not anymore. 

The jewelry brand, which has exclusively produced black-and-white ad campaigns (shot by Peter Lindbergh) for the past 14 years, is spicing things up by entering the world of color for the first time. Shot by Mert Alas and Marcus Piggott and styled by Carlyne Cerf de Dudzeele, the new holiday ads allow for a "playfulness" that was more difficult to convey in shades of gray.

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And of course, who better to star in the revamped campaign than David Yurman favorite Kate Moss — who has been the face of the brand for 11 season — and Alexander Wang's muse Anna Ewers.

“Our objective for this campaign is to extend the language of jewelry and the expression of artistry. We wanted the imagery and the introduction of color to evoke joy, lightness and life," said Sybil Yurman, co-founder of the brand. She added of the bold jewel toned bracelets, "the layering of jewelry and the distinct style speaks to our unconventional perspective and personality.”

 

 

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