Katie Couric, Bryant Gumbel Poke Fun at Their 21-Year-Old Tech Fails in BMW Super Bowl Ad

Courtesy of BMW
BMW's "Newfangled Idea"

"What is 'Internet' anyway, do you write to it like mail?" asks Gumbel in the i3 electric car spot's featured 1994 clip, and Couric asks her producer, "Can you explain what 'Internet' is?"

Katie Couric and Bryant Gumbel are behind the wheel in BMW's new Super Bowl ad for its i3 electric car, poking fun at their own viral tech fail from over 20 years ago.

The ad, entitled "Newfangled Idea" includes archival footage from 1994 in which the two Today alumni must tell viewers how to send an email to NBC, but are confused by what the "at" symbol means in the email address format, mistaking it for "about" or "around."

"What is 'Internet' anyway, do you write to it like mail?" asks Gumbel on-air, as Couric asks her producer, "Can you explain what 'Internet' is?"

The TV spot then puts Couric and Gumbel inside BMW's new i3 all-electric car, built in a carbon-neutral wind-powered factory — a fact that confuses the two hilariously (and gets Gumbel asking if Couric can twerk, to which she responds, "Maybe!"). It premiered on Today on Monday morning, with Couric in tow to talk shooting the spot and revisiting the befuddled moment.

"It was the object of ridicule all over the Internet, and I thought it was funny," said Couric of the 1994 clip. "I vaguely remember the segment, but I do remember the sweater and that hair!"

Watch it below, followed by Couric's chat about the ad.

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