Katy Perry is featured in a new ad campaign for popchips. Launching on Sept. 1 in North America, the pop star is seen in four different sassy scenarios, among them: one where the bag of chips covers her breasts and the tag line is “Nothing Fake About ‘Em.” Other slogans include “Bite Me,” “Spare Me the Guilt Chip” and “Love. Without the Handles.”
More than just the new face, or ambassador, for the brand, Perry is also an investor. The relationship was announced in July, just as her 3D concert movie/documentary Katy Perry: Part of Me was being released. The popchips ad campaign is only part of her work with the brand -- Perry is also sitting in on creative sessions and helping come up with ways to promote the popular healthier alternative to fried potato chips.
She also had input in the ad copy. A sample:
i'm not into phonies. good thing there's nothing fake or phony in popchips. they only taste like they're bad for you.
See behind-the-scenes images from Perry’s popchips shoot below: