Katy Perry Partners With Electronic Arts Game Franchise 'The Sims'

NEW YORK - Video game giant Electronic Arts said Tuesday that it has struck an "extensive and exclusive creative collaboration" with Katy Perry for its game franchise The Sims.

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In collaboration with the singer, The Sims Studio plans to develop multiple games within the life simulation franchise that will feature special Perry-themed content and virtual goods, including clothing, hairstyles, furniture and props. The partnership will kick off with a special Collector's Edition for The Sims 3 Showtime, launching in March. Perry will also be featured in advertising and marketing campaigns for the brand.

Financial terms of the relationship weren't disclosed.

"Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims," said Steve Schnur, worldwide executive of Music for EA. "Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit Hot and Cold featured in The Sims 2 series quickly became the most popular Simlish music video to date…No performer could better represent the humor and fun of The Sims brand."

Said Perry: "I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed. It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour - even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!"

Email: Georg.Szalai@thr.com

Twitter: @georgszalai