Pret-a-Reporter

Katy Perry Launches Twitter Pop-Up for New Fragrance

@katyperry/Twitter
Katy Perry's Mad Potion fragrance

Getting your hands on the singer's Mad Potion scent is just a tweet away.

Katy Perry knows a thing or two about the influence of Twitter (she did just put in her two cents over the Taylor Swift-Nicki Minaj feud, after all). So with that, the singer — who has 72.9 million followers — is selling her new fragrance, Mad Potion, through a Twitter pop-up shop called @KatyPerryPopUp.

Followers who want to smell like their favorite pop star can purchase the scent directly through Twitter's Buy Now card for $30, starting Wednesday.

Perry first announced the launch of her magical concoction in June on — where else — Twitter. Perhaps Rihanna will take note when the time comes to promote and sell her upcoming RiRi perfume.

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