Kendall Jenner's First Estee Lauder Ad Is Here
The ad for the beauty brand's Little Black Primer features a healthy dose of smizing close-ups and seizure-inducing strobe lights. Don't say we didn't warn you.
It was announced last November that Kendall Jenner's first foray into the world of beauty campaigns would be with none other than Estee Lauder, which tapped the 19-year-old "ultimate Instagirl" in an effort to reach a more youthful audience.
Jenner revealed the campaign for Little Black Primer to her 18.1 million Instagram followers Wednesday morning with a look at the noir-meets-EDM inspired film. The flashy black-and-white production features a leather-clad Jenner, a Victorian-style living room and plenty of close-ups of the model's smize. With a DJ-approved dance beat and its fair share of flashing strobe light effects, the video's got all the makings of youth-culture success.
The primer, which is also marketed as a lash tint and overcoat in addition to being a mascara primer, is available at Sephora for $24. Pulsing lights and chandeliers not included.