Egypt Conflict

Kenneth Cole Apologizes After Using Cairo Uproar in Tweet to Promote Spring Collection

The outspoken shoemaker outrages Twitter followers Thursday morning.
Michael Kovac/Getty Images for Kenneth Cole

Shoemaker Kenneth Cole has apologized after using the uproar in Cairo to promote his spring line on Twitter Thursday morning.

"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online...." read a Twitter message which was to 8,000 followers.
 
The message was signed "KC." (The outspoken shoemaker has said he writes all the Tweets signed "KC.")
 
It triggered a series of complaints from users who called the Tweet tasteless.
 
“You should be ashamed of yourselves @KennethCole ! How tasteless and insensitive! People are dying there!” one Twitter user wrote.
 
About an hour later, the company Tweeted an apology: "We weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC"
 

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