Logic dictates that once you publicly shame yourself on social media, you likely learn a lesson and never shame yourself again. That is, at least, unless you're American fashion designer Kenneth Cole, who has again taken to Twitter and used raging world conflict to help sell his mid-priced, mall-found goods.
"'Boots on the ground' or not, let's not forget about sandals, pumps and loafers. #Footwear," read the designer's official brand Twitter account on Thursday. The tweet references the current conflict in Syria and the looming question as to whether or not the U.S. will get involved.
The tweet follows Cole's dazzling February 2011 display of foot-in-mouth syndrome, when he personally tweeted about Egypt's revolution from his company's account.
"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC."
The tweet, which has since been deleted, angered the Internet, with a #boycottkennethcole hashtag that trended soon after.
Shortly after 9/11, Cole launched a billboard campaign with the tagline "God Dress America," which too caused public offense.
The New York-born designer is famous for his innovative, untraditional advertising methods, having launched his namesake shoe line with a film permit and movie trailer in 1982 so he could legally market his wares on the streets of New York.
Unlike his Egypt tweet, Cole's latest social media gaffe doesn't directly link back to his e-commerce store.
In spite of Cole's less-then-stellar social media record, he is a longtime social cause activist, being one of the first fashion designers to publicly join the fight against AIDS in 1985 and funding the Community Building and Social Change fellowship program at Emory University.
"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013