Kevin Macdonald's Christmas Version of 'Life in a Day' to Hit YouTube on Nov. 29
The Oscar winner's documentary, produced by Ridley Scott Associates and Scott Free London, wants to bring to live how Britain "really celebrates Christmas."
LONDON – Oscar-winning British director Kevin Macdonald (One Day in September) is putting the finishing touches on a Christmas version of his Life in a Day documentary, which spliced together footage shot on a single day in 2010 by people around the world tasked with capturing a moment of their lives on camera.
Macdonald's Christmas in a Day aims to bring to life how Britain "really celebrates Christmas." Life in a Day has attracted more than eight million views on YouTube to date.
Macdonald’s new film, produced by Ridley Scott Associates and Scott Free London, is comprised of footage filmed by regular people. Christmas in a Day was created by Macdonald from over 360 hours of festive footage submitted by people from all over the U.K.
The feature-length documentary will debut on YouTube on Nov. 29 with British supermarket giant Sainsbury's as a partner.
The supermarket chain has supported the film since its inception, and in a departure for the brand, will devote TV spots to screen a series of trailers promoting the film in addition to its traditional food-focused Christmas advertising campaign.
The first of these trailers is an extended preview of the film that will air in primetime on U.K. commercial broadcaster ITV on Wednesday, taking up the entire central ad break during long-running soap opera Coronation Street.
The launch of the film on YouTube will follow a special premiere screening at BAFTA in London where Macdonald will present the finished film to the people who have contributed footage.
Macdonald said: "When we made Life in a Day, we asked people around the globe to record their lives on a single ordinary day. When we were cutting that film, we talked about what it might be like if we chose a day that already had significance to people. The result is Christmas in a Day."
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