Kevin Smith Teams With Defy Media to Launch YouTube Channel (Exclusive)
A video version of his podcast 'Fat Man on Batman' will be the flagship show.
Kevin Smith has joined YouTube.
The comedian will be bringing his Fat Man on Batman podcast to the streaming service through a new relationship with Defy Media.
The Clerks and Jay and Silent Bob Strike Back scribe has been an early technology adopter, launching podcast network SModcast in 2010. But he says he's been hesitant to make the jump to online video on YouTube until now. "I like to live in the nooks and crannies of the audiences' lives," says Smith. "Podcasting was beautiful for that. They can pick you up at their convenience. When you ask somebody to lay eyes on something, you ask them to put aside time."
But over time, Smith discovered that the audience wanted to see him while he was talking and reacting. Enter Defy, which quietly launched Smith's YouTube channel last month as part of the exclusive YouTube partnership. As part of the Defy creators program, Smith has started shooting the podcast out of the company's Los Angeles studios. Defy will also provide him with promotion, audience growth and sales resources.
"Defy made this dream come true in a big bad way," Smith says. "I just want to roll out of bed and talk about Star Wars. They made it possible."
In addition to Fat Man on Batman (co-hosted by THR senior editor Marc Bernardin), Smith will create new, original videos for the channel. He and longtime creative partner Jason Mewes are also co-hosting What's in the Box with Jay and Silent Bob for ScreenJunkies Plus, the subscription service that Defy launched in November.
"Our partnership with Kevin truly speaks to what Defy's creators program is all about — collaborating with a select group of top-tier creators to further their creative and brand visions while also complementing our own slate of programming," says Creators Program general manager Jason Cosgrove. "We're looking forward to continuing to help Kevin build out his channel and realize his vision for it and also couldn't be more thrilled to have him and Jason Mewes starring in their new ScreenJunkies Plus show."