Key Arts salutes top campaigns
Empty"I Am Legend," "Juno," "No Country for Old Men," "The Simpsons Movie" and "Transformers" will compete for the inaugural best movie campaign of the year award at the 37th annual Hollywood Reporter Movie Marketing Key Art Awards.
The winners will be revealed during a June 13 ceremony hosted by Jeff Garlin at the Hyatt Regency Century Plaza in Century City.
The best campaign award, announced this morning, recognizes the creative materials developed for marketing purposes as well as the overall strategy in the launching of a film.
"It feels very fitting that after all these years, the Key Arts recognize the art of opening a movie … especially since it gets harder to attract audiences with every passing year," said Bob Israel, chairman of the Key Art Awards Advisory Board and executive producer of the show.
Additionally, the honors for the Key Art Awards' student competition were presented Thursday during a reception at the Museum Galleries at the Fashion Institute of Design & Merchandising. Each participant submitted a trailer or poster for one of three films — Warner Bros.' "300," DreamWorks/Paramount's "Dreamgirls" and Universal's "Knocked Up" — using creative elements provided by each studio.
In trailers, first prize was awarded to Dara Cornell of Cal State Fullerton on the strength of a submission using "300," second prize went to Daniel Johnson of USC ("300") and third prize was collected by Paraskevas Grigorakis of Aristotle University in Greece ("Dreamgirls.")
Work from Kerri Gaglioti of Fullerton for "Dreamgirls" topped the poster competition. Victoria Hoke of North Carolina State and Evan Fields of Fullerton, both of whom presented work based on "Knocked Up," tied for second. Third prize also resulted in a tie, between Huong Ha of Georgia State and Vincent Yobeanto of Fullerton, both for creative using "300."
The Reporter publisher Eric Mika awarded Sarah Neyhart of Fashion Institute of Design and Merchandising with the Publisher's Award for the best poster.
"It's wonderful to see such emerging talent in our industry," Mika said. "THR is dedicated to bringing young professionals into the industry across the globe with events and recognition such as this and the THR Next Gen franchise."
This year, the student awards received 373 entries from 32 schools, representing a 62% increase in entries from last year. "Many schools now have this competition in their course curriculum," said Jeffrey Bacon, chair of the student competition.
The Key Art Awards is the only international competition honoring the design and creation of theatrical and home entertainment motion picture marketing materials in categories such as posters, standees, outdoor, trailers, TV spots, motion graphics, new media and copywriting.