Key Arts telling the 'Truth'


Paramount Vantage's "An Inconvenient Truth" has captured all three awards in the new documentary categories at The Hollywood Reporter's 34th annual Key Art Awards.

The awards, honoring achievement in motion picture marketing materials, will be held tonight at the Beverly Hilton with actor-comedian Rob Corddry as host. Building on a practice begun in 2004, 11 winners from among the 34 categories were announced in advance of the ceremony.

In addition, the Publisher's Award, one of THR's Student Awards, will be awarded to Magaly Sanchez of California State University, Northridge, for her poster for "Brokeback Mountain." Competing students nationwide created posters or trailers of one of three Academy Award-winning films in 2006 -- "Brokeback Mountain," "Walk the Line" and "Pirates of the Caribbean: Dead Man's Chest." Judged on the same criterion as the professional awards, the winners are selected from more than 232 entries submitted from 30 schools. This year, $24,000 will be given to the winners of the student awards, with half of the prize money going to the winning schools.

"We're proud to give Magaly Sanchez the 2007 Publisher's Award," THR publisher John Kilcullen said. "Magaly's 'Brokeback Mountain' poster did an excellent job of conveying the movie's story line, and invites viewers to experience the film. Her work is on par with many of the movie posters that are produced by major studios, and I'm sure that we'll be seeing much more from her in the years to come."

"Truth," this year's Oscar winner as best docu, took prizes in all three new docu categories -- poster, trailer and TV spot -- created to reflect the growing number of feature-length docus that are being released.

"Paris, je t'aime," a love letter to Paris, will be honored in the international poster category, while a poster for the Los Angeles International Short Film Festival will be recognized in the festival/market poster categories.

Robert Rodriguez will be presented with the inaugural Visionary Award at tonight's event, where the presenters include Tobin Bell, Nancy Cartwright, Wes Craven, Dave Foley and Rose McGowan.

This year's sponsors include APM Music, Corbis, Crew Creative Advertising, the Los Angeles Times, Microsoft Digital Advertising Solutions, Mozes and Weston/Mason Entertainment Advertising.

The complete list of advance winners follows:

DOCUMENTARY POSTERS
"An Inconvenient Truth," the Ant Farm, Paramount Vantage

INTERNATIONAL POSTERS
"Paris je t'aime," the Refinery, Celsius Films

FESTIVAL/MARKET POSTERS
"Los Angeles International Short Film Festival," Crew Creative

OUTDOOR ADVERTISING
"Borat: Outdoor Marketing in Context," New Wave Creative, Fox International

CO-BRANDED PRINT
"Cars: State Farm-New York Times Insert," Pixar Animation Studios, Buena Vista Pictures Marketing

BEST COPY (Print & AV)
"Talladega Nights: The Legend of Ricky Bobby," Ignition Creative, Sony Pictures

DOCUMENTARY TRAILERS
"An Inconvenient Truth," the Ant Farm, Paramount Vantage

DOCUMENTARY TV SPOTS
"An Inconvenient Truth: Percussion Revised," Paramount Vantage, Paramount Vantage

INTERNATIONAL (trailers & tv spots)
"Casino Royale,' Create Advertising Group, Sony Pictures International

MOTION GRAPHICS
"The Da Vinci Code," Intralink Film, Sony Pictures

CO-BRANDED AUDIOVISUAL
"Pirates of the Caribbean: Dead Man's Chest: Office Attack-Master Foods," McCann-Erickson, Buena Vista Pictures Marketing
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