'Key & Peele's' Emmys Billboard Mocks Donald Sterling (Exclusive Photos)

6:00 AM PST 05/19/2014 by Aaron Couch
Comedy Central

Comedy Central has also released campaign materials for "Broad City," which declares "because two Jews haven't won since last year."

Comedy Central's Key & Peele is shooting for Emmys glory by taking a swing at Los Angeles Clippers owner Donald Sterling.

Keegan-Michael Key and Jordan Peele make their pitch to Emmys voters in a billboard going up Monday in L.A.: "Vote for us or Donald Sterling wins."

Click to enlarge.

"This seemed like the perfect tone for Key & Peele." Comedy Central Chief Marketing Officer Walter Levitt tells The Hollywood Reporter. "They've received acclaim and haven’t shied away from race." 

Sterling has been embroiled in controversy after audio of him making racist comments surfaced last month. He most recently refused to pay the $2.5 million fine the NBA levied on him.

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The Key & Peele billboard will be on display at the intersection of Sunset Blvd. & La Cienega Blvd. Eventually a billboard for freshman series Broad City

The series starring Ilana Glazer and Abbi Jacobson has this cheeky pitch to voters: "Because two Jews haven't won since last year."

Click to enlarge.

In addition to the billboards, both images will be seen cruising around L.A. on the sides of busses.

Levitt says the network has high hopes for both shows' Emmys prospects. Key & Peele is being honored with a Peabody the day the billboard goes up, and Levitt says the reaction to Broad City is the strongest for a new series since Comedy Central launched South Park in 1997.

"It's certainly has many fans in the industry," he adds.

Email: Aaron.Couch@THR.com
Twitter: @AaronCouch

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