Khanna joins NBC Uni Int'l in digital role

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NBC Universal International on Wednesday hired Roma Khanna as president of global networks and digital initiatives.

Khanna joins NBC Universal International from Canadian media company Chum Television, where she was co-head and senior vp content. She will be based in the British capital.

NBC Universal International president Peter Smith, who made the announcement, said Khanna will take up the reins in September.

She is charged with generating growth through geographical expansion, local and pan-regional partnerships and new channel creation, with a focus on strengthening the content and identity of the Sci Fi Channel, 13th Street and Universal Channel brands, Smith said.

Khanna also will aim to leverage regional synergies and cross-platform alliances through sales, marketing and advertising strategies and will oversee the digital initiatives division as well as create new digital businesses and content for NBC Uni.

The hire follows the recent announcement by NBC Universal International of plans to launch 20 additional local television channels in 23 countries across Europe, Asia and Latin America in a drive to more than double revenue from its global networks division.
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