Khloé Kardashian's New App Aims to "Reinvent Messaging"

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Khloé Kardashian is "heavily involved" in the development of new app Regroupd.

Khloé Kardashian has been working on developing a group messaging app called Regroupd whose creators have set very lofty goals for the app.

"It's something that will basically reinvent messaging for everybody," Lindsey Cummins told Business Insider in a recent interview.

According to the report, Kardashian has been "heavily involved" in the development of the new app, alongside Cummins, who came up with the idea. Regroupd plans to emphasize the interactive aspect of group messaging, providing "integrated decision-making tools" to help friends' plan a night out together.

"My friends are really talkative people, so there's a lot of clutter and side conversations going on, and needing to scroll through a million messages just get answers was nearly impossible," said Cummins. "So I just wanted to create a single place where you could get all that detailed information without needing to open up a bunch of different apps."

"The goal of Regroupd is to be everything in one place for people, a one-stop shop. The vision is to create something where you could still chat with people like normal, but you could still have all these added features that would make your life easier."

Kardashian is already very excited about the app, recently expressing her feelings with an Instagram post.

 

Can't wait to share the app that I've been working on for the past couple months... stay tuned!!!!

A photo posted by Khloé (@khloekardashian) on

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