'Kick-Ass' star Chloe Moretz is 'Emily the Strange'
Universal nabs rights to Rob Reger's counterculture iconChloe Moretz, who gained fame as Hit-Girl in "Kick-Ass" and next stars in "Let Me In," will star as the title character in Universal's adaptation of counterculture icon "Emily the Strange."
Universal just acquired the rights to character, created by skateboarder Rob Reger among a multitude of designs he was printing up for stickers, T-shirts and skateboards in Santa Cruz in the early 1990s. The Emily design took off, with Reger's company, Cosmic Debris, going on to become a multimillion-dollar business with toeholds in fashion, books and comics, toys, school supplies and accessories.
Dark Horse Entertainment has been developing the character as a movie project since 2008. Although the company has a first-look deal with Universal, the project wasn't officially set up at the studio until now.
Dark Horse's Mike Richardson is producing. Reger is executive producing alongside Dark Horse's Keith Goldberg.
Universal executive vp production Scott Bernstein and director of development Maradith Frenkel will oversee the project for the studio.
No screenwriter or director is attached at this time.
The story line is being kept under wraps, although the aim is to tell the origin of the punk and gothic figure and her four cats: troublemaker Sabbath, schemer Nee-Chee, imaginative Miles and leader Mystery.
The seeds for Moretz's involvement were sown at Comic-Con, where Reger met Moretz, who was there for the "Let Me In" panel.
Moretz is repped by WME and 3 Arts Entertainment.
Moretz's attachment was first reported by Deadline.