The kids are all right with it
CBS' Grammycast surges in young demos and easily wins Sun. trophyAided by Miley Cyrus, Carrie Underwood, Taylor Swift, Jonas Brothers and Lil Wayne, CBS' presentation of the 51st annual Grammy Awards made significant gains among younger viewers this year.
The awards drew 19.1 million viewers Sunday and a 7.4 preliminary rating/14 share in adults 18-49. That's up 11% among total viewers and 14% in the demo compared with the 2008 telecast to win the night easily in the ratings.
"The Recording Academy put on quite a show — an unprecedented 24 performances and a range of artists that appealed to tweens, teens, young adults and boomers," said Jack Sussman, executive vp specials at CBS.
The news follows ratings gains this season for the American Music Awards and Golden Globes — crippled by the WGA strike last year — and declines for the Country Music Assn. Awards and Primetime Emmys.
Grammy lead-in "60 Minutes" (16.8 million, 3.1/9) was surprisingly average considering it landed the first interview with Chesley "Sully" Sullenberger, the pilot who ditched a plane in the Hudson River last month.
ABC was second with "Extreme Makeover: Home Edition" (10.4 million, 3.4/8), the first original "Desperate Housewives" (13.7 million, 4.9/11) in three weeks and "Brothers & Sisters" (9.3 million, 3.1/8). Fox was third with repeats, plus originals of "King of the Hill" (4.8 million, 2.3/5) and "American Dad" (4.6 million, 2.3/5). On NBC, Part 1 of the movie "XIII" (6.3 million, 1.3/3) was nearly the night's lowest-rated program. (partialdiff)