Pret-a-Reporter

Kim and Kanye Get Their Own Balmain Campaign

Courtesy of Balmain

Olivier Rousteing is a longtime fan of the couple, after all

Kim Kardashian and Kanye West (aka The World's Most Talked-About Couple) are ending 2014 with a bang. The duo have been cast in Balmain's spring 2015 menswear campaign, and of course, Kim has already taken to Instagram to post a preview.

Given Balmain creative director Olivier Rousteing's affection for the couple and the Kardashian-Jenner clan (hi, Kris and Kendall), his decision to cast North West's parents doesn't come as a huge surprise.

"Together, they represent love, beauty and diversity — they are the new modernity," Rousteing said of shooting the couple. "This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain." Krazy in love, indeed.

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