Kim Kardashian Wedding Boosts Demand for Her Sex Tape
Vivid Entertainment founder Steven Hirsch tells THR traffic to the site selling the adult tape shows no "signs of slowing down."
Kim Kardashian and her family weren't the only ones to gain from her wedding to NBA player Kris Humphries this weekend. Vivid Entertainment, the company that sells the reality star's 2007 sex tape, saw a massive spike in traffic to its KimKsuperstar website from the Friday before the wedding through the Sunday afterwards.
THR has confirmed that the site received roughly two million hits during the Aug. 19-21 period, a significant bump considering its normal average is 300,000 unique visitors a month.
Vivid Entertainment did not comment about any additional revenue generated during the period or how many units of Kardashian's X-Rated romp with Ray-J moved, but the company did reveal that website traffic continues to increase.
Vivid founder and co-chairman Steven Hirsch said in a statement to THR, "The power of Kim Kardashian's name continues to amaze us. The Kim//Ray J sex tape has been a best seller for us since it was introduced in 2007 and there's no question that the media focus on her wedding last weekend increased traffic to kimksuperstar.com.
"What has surprised us even more is that traffic continues to increase on a daily basis and at this point doesn't show signs of slowing down."
Kardashian's wedding is estimated to have cost $6 million, a price tag offset by deep discounts by vendors who contributed items in exchange for the reality star's publicity on her Twitter account and on TV.