Kim Kardashian Wedding Special Becomes Twitter Trending Topic
In a new interview about branding herself on social media, the E! reality star says: “It’s not just about placing an ad in a magazine or on TV anymore.”
Part one of Kim Kardashian's wedding special became a Twitter trending topic Sunday night as Kardashian live-Tweeted with her 10.3 million followers during E!'s broadcast.
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"Kim's Fairytale Wedding is trending!!!! Whooowhooo!!!!!" wrote Kardashian on Twitter.
She wed former New Jersey Nets forward Kris Humphries on Aug. 20, and sold her photos to People magazine for $1.5 million. They became engaged in May.
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Kardashian kept up with her followers, posting notes like, "Me too! RT @sarahnoleary Watched Kim's Fairytale Wedding part 1, all I can say is I cannot wait till the ceremony! Gorgeous! #kimkwedding"
She also re-Tweeted her wedding dress designer, Vera Wang: "RT @VeraWangGang [email protected] Im enjoying reliving the joy, the love...the dresses! We had major fun together!Excited for part 2 tomorrow."
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Kardashian explained to Women's Wear Daily Monday how she uses Twitter to market herself. She has more followers than Britney Spears, Taylor Swift, Ashton Kutcher and Justin Timberlake.
“It’s not just about placing an ad in a magazine or on TV anymore,” Kardashian told WWD. “It’s about connecting with your audience and keeping them involved — showing [them] that we aren’t just placing our name on random products, but that these are products that we personally use and love.”
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“[There are] so many things we can do through our social media that you couldn’t do even five years ago," she added.
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"I think what my followers like is just when I’m real. I like to let them inside my life as much as possible and connect with people on a personal level,” she went on. “I love to ask advice from my followers. For example, if I have to choose a lipstick color or a hairstyle for a big event, it’s nice to get everyone’s input. I love to tweet inspirational quotes I read online, tweet with my family members and respond to my Twitter dolls.”
Part two of the wedding special, focusing on the ceremony and reception, airs Monday.