Kirk Douglas Obituary Published by People.com
Twitter alights as the celebrity brand erroneously publishes a pre-written obituary with the headline: 'DO NOT PUB Kirk Douglas Dies'
Looks like an editor at People.com got overly eager about Kirk Douglas' obituary.
The website currently features a story about the legendary actor that was obviously not meant to publish.
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Under the headline "DO NOT PUB Kirk Douglas Dies," the article reads:
"Kirk Douglas, one of the few genuine box-office names to emerge just as TV was overtaking American culture in the years right after World War II, died TK TK TK. He was 97 (DOB 12/9/1916) and had been in good health despite having suffered a debilitating 1996 stroke that rendered his speech difficult."
("TK" is journalistic shorthand for "to come.")
The article continues with more details about Douglas' life and accomplishments, including two photos and a clip from his 1956 Vincent Van Gogh biopic Lust for Life. The actor turns 98 on Dec. 9.
It's unclear when the story was published: The timestamp reads 3 p.m. ET on Monday, Sept. 29, but it's unable to ascertain whether the article has actually been online for two months.
It's a common practice for media outlets to pre-write obituaries, and given today's publishing tools for websites, one erroneous keystroke can make a story live prematurely.
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Some Twitter users noticed the gaffe Sunday and commented:
The danger of the advance obit. DO NOT PUB Kirk Douglas Dies http://t.co/8euTMrAxuH— Dawn Chmielewski (@DawnC331) December 1, 2014
The Hollywood Reporter has reached out to Douglas for comment.
7:15 p.m. Sunday, Nov. 30: The link to the story is now redirecting to People.com's homepage.