'Knight and Day' to open two days sooner
Tom Cruise-Cameron Diaz film set for a June 23 releaseFox will unspool the action comedy "Knight and Day" on June 23, two days earlier than planned.
That means "Knight" -- starring Tom Cruise and Cameron Diaz -- is now set to hit multiplexes midweek ahead of the June 25 weekend. Sony opens PG-13 comedy "Grown Ups" on June 25.
"It gives us a little bit of a jump on the weekend and the opportunity to get word-of-mouth going," Fox domestic distribution president Bruce Snyder said Monday. "We want to let people know how wonderful this picture is."
"Knight" -- which has stimulated good prerelease buzz -- also will thus maximize market playtime prior to the release of a couple rival tentpoles the following week.
Summit Entertainment will bow vampire three-quel "The Twilight Saga: Eclipse" on June 30, and two days later Paramount debuts the family adventure "The Last Airbender." Those two big openers should combine with weekend No. 2 for "Knight" to make for a mega-competive Independence Day weekend this year, with the holiday frame often the most lucrative session on the theatrical calendar.