'Knowing' scores gold in video charts
Summit also takes No. 2 spot with sci-fi film 'Push'Upstart studio Summit Entertainment scored its second No. 1 DVD hit this year, with the sci-fi thriller "Knowing" debuting in the top spot on both the national sales and rental charts.
"Knowing," an $80 million box office hit starring Nicolas Cage as a college professor who opens a mysteriously prophetic time capsule at his son's school, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart as well as Home Media Magazine's rental chart for the week ending July 12, less than four months after the megahit "Twilight" accomplished the same feat. "Twilight" remains the year's top-selling DVD, with upwards of 6 million discs sold.
Summit also claimed the No. 2 spot on both the sales and the rental chart with another sci-fi entry, "Push," which earned $31.8 million in theaters. On the sales front, "Push" sold nearly 60% as many copies as "Knowing" but only generated 47% as much rental activity.
Universal snagged the No. 3 spot on both charts with the horror film "The Unborn," which earned $42.7 million in U.S. theaters.
"Knowing" also was the week's top-selling Blu-ray Disc, according to Nielsen VideoScan research, with "Push" following at No. 2 and "The Unborn" trailing at No. 3.
"Knowing" generated 18% of its total unit sales from the Blu-ray Disc edition, according to Nielsen, the same as "Push." For "The Unborn," Blu-ray Disc sales accounted for 13% of total unit sales.
When "Twilight" came out, just 3% of first-week sales came from the Blu-ray Disc. That's because Summit only released the Blu-ray Disc edition of the film to Target Stores and Best Buy on its March 21 street date, waiting until May 5, more than six weeks later, to go wide.