Korea admissions up 30% in Q1

3D 'Avatar,' 'Alice' boost market

SEOUL -- The first quarter of the Korean film market rose by 30.1% for ticket sales compared to the same period a year earlier, according to a market report by the Korean Film Council.
 
The rise in 3D Hollywood blockbusters during the first quarter, including “Avatar” and “Alice in Wonderland” contributed to the increased sales, the council said. Theater admissions during the first quarter rose by 7.3% compared to a year earlier.
 
“The market succeeded in building premium contents through 3D films, and this trend is expected to continue in the next quarter,” read the report.
 
Among the distributors, 20th Century Fox topped with the release of “Avatar,” “Alvin and the Chipmunks: The Squeakquel” and “Percy Jackson and the Lightning Thief.” CJ Entertainment came in second with the gap of 11.1%.
 
As of March 31, “Avatar” recorded 13.18 million admissions, with ticket sales reaching 123.7 billion won ($110 million). The film became the most-watched film ever screened in Korea last month. Despite the solid performance of Hollywood films, the market share of Korean films also rose by 44.3%, compared to the same quarter from a year earlier.
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