Korean Films Take Bigger Share for October, but down for the Year
Revenue up but Total Admissions Decline
SEOUL – Korean films took 60.4% market share in October, according to a report by the Korean Film Council, but overall audience numbers dropped by 3.86 million admissions from 11.67 million in September to 7.8 million last month.
The number is lower than the same period a year earlier, which attracted 9.3 million admissions. Experts explained that the local baseball playoff season had partly to do with the box office result.
The report also suggests that total admissions at Korean theaters from January to October dropped by 1.9%, while sales revenue rose by 12.7% compared to the same period a year earlier. The market share for Korean films remained at 44.9% during the first 10 months, dropping from 52% from last year.
The overall decline in theater admissions were largely due to the poor scores of foreign films. Box office take for most foreign films was low during the period, except from a few melodramas including Letters to Juliet and Eat Pray Love, each attracting 550,000 and 450,000 admissions.
Reign of Assassins, a much anticipated action flick by John Woo, also left at 300,000 admissions.
“The result shows that the Korean audiences’ interest of blockbuster Chinese martial arts films is not as enthusiastic as in the past,” said Kim Kyung-man at KOFIC.