Kroffts take product to MySpace
'Land of the Lost' among classics headed to platform1970s TV titans Sid and Marty Krofft are setting up shop on MySpaceTV.
All of their boob-tube classics, incuding "H.R. Pufnstuf," "Land of the Lost" and "The Bugaloos," will make their exclusive global home on the social-networking platform. The license extends to condensed versions of Krofft-produced TV episodes as well as taped messages from the Kroffts themselves.
Josh Brooks, vp of marketing at MySpace, sees the collaboration as an example of how the site will mine pop-culture nostalgia to build audiences.
"It's another example of how household names are making MySpace their home on the web and taking control and using the community on MySpace for new content options," he said.
In addition to the condensed "Kwikies," which run 3-5 minutes, the Kroffts are also making available highlight clips. MySpace subscribers will also make theme music from the shows available.
The Krofft branded channel can be found at MySpace.com/Krofft