Kylie Jenner Scores Seven-Figure Deal With Puma (Report)
The beauty maven is reportedly signing on as the brand's new face.
For most 18-year-olds, a cosmetics line, a clothing collection, a TV show and a slew of endorsement deals are enough to keep busy. But Kylie Jenner is definitely not your average millionaire teen mogul.
Us Weekly reported Tuesday that the beauty entrepreneur is the new face of Puma, purportedly signing a seven-figure contract with the athletic apparel brand. Considering her vast reach on social media — she just broke the 50 million milestone on Instagram — she might just be worth every penny. Jenner's rep declined to comment, and Puma did not immediately respond to our request.
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The move wouldn’t be a surprising one, considering the starlet’s affinity for leggings (or anything skin-tight, really). It would also be in line with the brand’s most recent efforts to tap into pop culture, including Rihanna’s appointment as women’s creative director and the decision to show at NYFW. Sources for the mag report, however, that Jenner's involvement won't be as hands-on as Riri's.
If the news is true, the mogul will no doubt be keeping a busy schedule. Between promoting her new Kylie Cosmetics venture and the new shades of her lip kit — which sold out in minutes (again) — to launching her joint apparel and shoes collection with sister Kendall to lending her name to Top Shop, PacSun and Bellami, we can barely keep up. (Thank goodness there's a show for that.)
But in the meantime, the real question remains: Will Jenner ditch her Yeezys for Puma Creepers?
Now it looks like brother-in-law Kanye West has answered that for us.
Taking to Twitter on Tuesday afternoon, Yeeus declared:
1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!— KANYE WEST (@kanyewest) February 9, 2016
Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!— KANYE WEST (@kanyewest) February 9, 2016
3:15 p.m. Tuesday, Feb. 9: Updated with Kanye West's tweets.