L.A. Office starts online forum
Offers information about marketing opportunitiesThe L.A. Office, the consulting company that links marketers with entertainment properties, this week is rolling out what it's calling an "online forum" to facilitate such deals.
The site, laofficelounge.com, includes more than 2,000 "opportunities" for brands and studios to link up, L.A. Office president Mitch Litvak said. The Office Lounge mimics social networking sites like LinkedIn with profiles of executives and companies, but adds information about the type of opportunities the brands and entertainment firms are seeking.
Litvak's company, which has been working on the site for two years, hopes to make money by selling different levels of access to the site. Basic access is free but offers a limited view of marketing opportunities. A Gold membership for $495 a year offers complete access. Platinum membership for $2,750 per year includes access for 10 people and the ability to make a company page.
The L.A. Office does not get a cut if a marketer and a studio link up.
The site is the Internet equivalent of the L.A. Office's RoadShow, in which film, TV and music executives introduce upcoming marketing opportunities to brand managers, retailers and agency executives.