More than likely, there’s a little crocodile somewhere in your closet, carefully embroidered onto your favorite Lacoste piece. For more than 80 years, coveted pieces like the brand's polo shirt have been style staples for everyone from Theodore Roosevelt to Bruce Willis.
In celebration of the French label's storied history, Lacoste feted its fourth year as the presenting sponsor of Saturday's 16th annual Costume Designer Guild Awards. Lacoste also lent its name to the yearly FIDM contest -- for which students are invited to recreate a modern-day tuxedo shirt with Lacoste materials for an iconic film character (this year, think Sherlock Holmes and James Bond) -- showcased at the Lacoste symposium at Siren Studios on Sunday.
"People are always surprised to see the products we have. Our lines are huge," noted Beryl Lacoste Hamilton, granddaughter of company founder René Lacoste, who remained on the brand’s board, following its acquisition by Swiss-owned Maus Frères SA in 2012. “It’s a way to make them understand about our heritage and the culture, and the golf dimension, which not a lot of people know about," said Hamilton in reference to her grandmother Simone Thion de la Chaume -- Mrs. René Lacoste -- an amateur golf champion (And while most of the family followed in her footsteps as golf players, Hamilton pursued tennis, which landed her at USC. “I was the rebel,” she laughed).
So what's the common thread between the CDG Awards and Lacoste? A commitment to quality and innovation, noted Lacoste-Hamilton, who was in town for the occasion from Miami. The brand also toasted its tight-knit relationship with Hollywood, presenting Amy Adams with the Lacoste Spotlight award. (Judd Apatow was also that night with the Distinguished Collaborator award.) After all, what would The Royal Tenenbaums be without Gwyneth Paltrow’s unforgettable Lacoste tennis-dress ensemble? Love-love, that’s what.