Lady Gaga, Pearl Jam to Use New Social Messaging Service
SkyGrid Groups aims to connect people with the celebrities and content they love by combining Twitter, Facebook and other social media feeds in one location.
NEW YORK - Celebrities, movie studios and TV networks have all been using Facebook groups and Twitter to connect fans with the personalities and content they love. Now SkyGrid is offering a new service that promises to connect people to the artists, brands and content they are passionate about in one location that brings together various social media platforms.
The company describes the service, called SkyGrid Groups, as a new social messaging platform that allows a music, film and TV marketers, as well as brands and organizations to channel conversations that fans are having on Facebook, Twitter, YouTube and other social media platforms to one single place and take advantage of the resulting viral marketing power.
Early users include Lady Gaga - who will share concert updates and the photos, videos, tweets and status updates of fans, Pearl Jam, Land Rover and Usahidi, the largest social service in Africa.
The company is also working with unnamed Hollywood studios on groups tied to summer blockbusters, said SkyGrid founder and CEO Kevin Pomplun who expects announcements with studios soon.
A studio, for example, could use Groups to combine all fan-generated tweets, Facebook status updates, photos, videos and other Web content about an upcoming movie into a group and use it as a marketing tool to keep fans up-to-date before a release and share all the enthusiasm about it. Studios could also test trailers via Groups and run sweepstakes a la "the first 10 fans who bring 20 friends to the group page get half off premiere tickets."
SkyGrid Groups adds an organizing and collection tool to the social media space. While people are used to collecting various work files in folders and digital songs in playlists, tweets and Facebook comments have so far been missing this kind of tool.
The free service is advertising-supported.
To create a SkyGrid Groups page, a public figure or company can simply click on the videos, tweets, status updates or other content they want to include in a group built around a common interest.
People can apply for membership in a group and then easily share groups with friends or followers in their social graph, adding a viral dimension.
“With SkyGrid Groups artists, brands, and public figures are now connecting with their fans in more places than ever before," Pomplun said.
SkyGrid was founded in 2005. Its investors include RRE Ventures, BlackRock, Amazon.com boss Jeff Bezos’ Bezos Expeditions and Draper Fisher Jurvetson.