Lady Gaga’s ‘Born This Way’ Sees 84% Sales Drop in Second Week
Lady Gaga's Born This Way continues to rule the Billboard 200 albums chart for a second week as the set shifts 174,000 copies, according to Nielsen SoundScan. That's down a steep 84% from its historic 1,108,000 start last week.
While it's not unusual for albums that enter with mighty big sales frames to tumble hard in week number two, Gaga's fall is amplified, courtesy of AmazonMP3.
As Born This Way's first week was bolstered in a most-unusual way by likely hundreds of thousands of sales generated by AmazonMP3's decision to sell the digital version of the set for 99-cents on two separate days, its second-week fall appears even greater than what we normally see for blockbuster sellers.
At the rate of Gaga's decline, we could see Adele's 21 (No. 2 this week, up one slot, with 121,000 - down 4%) return to the penthouse very soon.
The top debut this week belongs to Death Cab For Cutie's Codes and Keys, which starts at No. 3 with 102,000. It's the follow-up to the band's No. 1 2008 album Narrow Stairs (144,000 in its debut). While the new album is off a chunk from "Narrow's" debut, it still marks the act's second-best sales frame. Notably, downloads made up 57% of "Codes'" opening week.
Pearl Jam's Eddie Vedder sees his bare-bones Ukulele Songs album arrive at No. 4 with 71,000 -- marking the first top 10 solo record for the rock icon. He previously charted on his own with the Into the Wild soundtrack, which debuted and peaked at No. 11 in 2007 off a 39,000 start.
Right behind Vedder is My Morning Jacket with its latest, Circuital, bowing at No. 5 with 55,000. It's the best sales week and highest charting set for the group, whose previous high-water mark came with Evil Urges' bow at No. 9 with 49,000 three years ago.
The final debut in the top 10 comes courtesy of Flogging Molly's Speed of Darkness, launching at No. 9 with 25,000. It's the second top 10 effort for the group. Its last studio release, 2008's Float, debuted and peaked at No. 4 with 48,000.
As for the rest of the top 10, Brad Paisley's This Is Country Music slips four rungs to No. 6 in its second week (53,000; down 65%) and the Now 38 set is down one to No. 7 (39,000; down 13%). Jason Aldean's My Kinda Party rises a slot to No. 8 (33,000; up 1%) and Glee, the Music: Season Two, Volume Six slides six to No. 10 (25,000; down 68%).
Over on the Digital Songs chart, Adele continues to reign supreme with Rolling in the Deep at No. 1 (244,000; down 4%) while Pitbull's Give Me Everything also holds at No. 2 (217,000; up 3%). LMFAO's Party Rock Anthem rallies 6-3 with 169,000 (up 9%) and Lady Gaga's The Edge of Glory is stationary at No. 4 (166,000; up less than 1%). Lil Wayne's How to Love flies a monster 47 spots to No. 5 with 151,000 (up 309%) after its first full week of availability at digital retailers.
Katy Perry's E.T. rises a position to No. 6 despite a decline in sales (137,000; down 7%) while Bruno Mars' The Lazy Song is also up a rung to No. 7, though down in sales (136,000; down 1%). Nicki Minaj's Super Bass continues its ascent, rising 10-8 with 132,000 (up 4%), Jennifer Lopez's On the Floor is steady at No. 9 (127,000; down 2%) and DJ Khaled's I'm On One retreats 5-10 (123,000; down 23%).
Overall album sales in this past chart week (ending June 5) totaled 5.52 million units, down 17% compared to the sum last week (6.67 million) and up 7% compared to the comparable sales week of 2010 (5.16 million). Year to date album sales stand at 131.39 million, up 1% compared to the same total at this point last year (130.58 million). We've now racked up two weeks in a row where year-to-date album volume is greater than the same time in the prior year.
Digital track sales this past week totaled 24.48 million downloads, down 1% compared to last week (24.69 million) and up 8% stacked next to the comparable week of 2010 (22.62 million). Year to date track sales are at 560.62 million, up 10% compared to the same total at this point last year (510.62 million).
Next week's Billboard 200 competes with the same week in 2010 when: Glee's Journey to Regionals EP bowed at No. 1 with 154,000 while the Twilight: Eclipse soundtrack entered at No. 2 with 146,000. At No. 3,Christina Aguilera's Bionic completed the all-debut top three with 111,000.