Lamers to exit WHV Benelux

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LONDON -- Industry veteran Ruud Lamers, a well-known figure in the international arena, is exiting Warner Home Video at the end of April.

Lamers, currently Warner Home Video Benelux chief, will be replaced by Jaap Bruijnen, Warner Home Video International chief Philippe Cardon said Tuesday.

Bruijnen, who most recently was deputy managing director Benelux, will take up the reins at the beginning of May.

Bruijnen worked closely with Lamers as Warner began to explore digital distribution in Benelux, becoming the first studio to deliver download-to-own movies day-and-date with the sale of the DVD.

"I have every confidence that Jaap, with whom I have worked for years, will be a worthy successor to Ruud," WHV president Ron Sanders said in a statement.

Bruijnen joined Warner Home Video Benelux in June 2000 as director of finance and operations, putting procedures and policies in place to streamline the growth of DVD at the time. He then became deputy managing director in 2002, partnering with Lamers on strategic issues.

Bruijnen led the integration of Warner Home Video's finance and corporate finance groups in the Benelux region, which encompasses Belgium, the Netherlands and Luxembourg.
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