Landau leads the ultimate co-production

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Intel is combining computer animation and social networking to produce an original animated short film.

The Mass Animation project, which begins in the fall, will be produced and directed by Yair Landau, former vice chairman of Sony Pictures Entertainment and president of Sony Pictures Digital.

Intel is sponsoring the launch of a Facebook page where animators will be able to access a collaboration application built on the platform and work together to create the short.

"You can think about 'American Idol' in terms of the process," Landau said. "Everyone will get a chance to participate and vote."

Landau is developing the story. Discussions are under way to get the film a theatrical release.

Creative tools will be provided. Participating animators will be able to download an evaluation version of Autodesk's Maya Unlimited 3-D computer-animation software. Reel FX Entertainment animation studio will use proprietary tools to convert selected videos to final-quality animation frames for posting and sharing on the Facebook page. Aniboom will supply the content management infrastructure. (partialdiff)
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