L.A.'s Olympic Bid Enlists Major Studios for Supporting Role

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Disney, Fox, NBCUniversal and Warner Bros. will use their creative connections to support the LA 2024 campaign.

Los Angeles' 2024 Olympics bid is getting some Hollywood support.

Disney, Fox, NBCUniversal and Warner Bros. have announced their support for LA 2024, a cultural campaign to showcase the city as the ideal location for the Summer Games.

As a part of the campaign, the Olympic Channel, which is run by the the IOC, will partner with Hollywood creative talent on innovative sports programming. And the LA 2024 Arts Festival will take place, celebrating the role of Hollywood and Los Angeles in shaping the film industry.

Should Los Angeles get the chance to host the Olympics and Paralympic Games, LA 2024 has plans to use some of L.A.'s trademark Hollywood magic to help constrict the opening and closing ceremonies.

“L.A. is the creative capital of the United States. It is a city where technology, entertainment and new media meet and create globally relevant, captivating content," said Disney head Bob Iger. "That is what makes L.A. such an exciting environment to host the 2024 Olympic and Paralympic Games."

Added Universal's Ron Meyer: “With the city’s creative talent and imaginative storytellers, L.A. can bring excitement to the Olympic movement and inspire future generations. Our diverse city is the perfect setting for a global audience to experience the Summer Games.”

"We are delighted to support LA 2024 and contribute our storytelling and technical expertise to help design an unbelievable Games experience that will capture the imagination of the next generation,” said Warner Bros. chairman and CEO Kevin Tsujihara.

On Feb. 24, Budapest withdrew its bid for the 2024 Olympics, leaving Los Angeles and Paris as the remaining cities vying for the summer games. The host city will be announced on Sept 13, 2017, by the International Olympics Committee in Lima, Peru.

 

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