'Last Airbender' release moved up one day

Paramount has moved up the theatrical release date for family adventure "The Last Airbender" one day to Thursday, July 1.

Midweek debuts generally are designed to stimulate word-of-mouth in advance of an opening weekend. Paramount effectively will reap a five-day bow for the M. Night Shyamalan-helmed pic, as Independence Day falls on a Sunday and Monday, July 5, is a federal holiday in the U.S.

Summit's "Twilight" threequel "Eclipse" is the holiday-stretched session's only other wide opener. The vampire romance is set to unspool June 30.
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