Leading man

5:00 AM PDT 10/9/2006 by Paula Parisi, AP

Robert J. Dowling helped the Key Art Awards turn a light on the artists who market movie magic.

Movie marketing is an inexact science and an excruciatingly precise art. Films take years to develop and produce, and their success or failure depends largely on the few weeks marketers have to connect with audiences. The messages better be dead-on because there are no trial runs and no second chances.

Key Art Awards

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