League Pass threads Canada needle
EmptyTORONTO -- Rogers Communications on Friday said it is launching NBA League Pass in the Canadian market.
Toronto-based Rogers, Canada's largest cabler, said the premium service will give its digital box subscribers access to about 25 National Basketball Assn. games weekly, or just over 600 this season, for CAN$26.95 ($23.90) a month.
The NBA League Pass games will come on top of NBA matchups, including those of the Toronto Raptors, already airing on Canadian conventional and cable sports channels including the Sports Network, Rogers Sportsnet, the Score and Raptors NBA TV.
"As basketball is projected to be the fastest growing sport in Canadian urban centers over the next 10 years, we felt the time was right to bring NBA League Pass to Canadian basketball fans as it complements the current TV offering," NBA Canada general manager Dan MacKenzie said in a statement.
Rogers already offers premium pay TV access to roughly 1,100 National Hockey League games, 2,000 Major League Baseball games and 200 National Football League games, in addition to coverage of NASCAR and NCAA football and basketball.