LeBron James Signs with WME for Hollywood Projects (Exclusive)
UPDATED: The NBA All-Star is looking to expand his reach in the entertainment industry.
LeBron James has signed with WME on all entertainment and acting projects, sources tell The Hollywood Reporter. The Miami Heat superstar will be represented by a five-member team at WME.
James left CAA in 2012 for a newly formed agency topped by his childhood friend and former CAA agent Rich Paul. James has multiple CAA-packaged entertainment projects in the works. There's the six-episode Starz series Survivor's Remorse, which is penned by actor-writer Mike O'Malley and begins production this spring in Atlanta. And the big-screen feature Ballers with Kevin Hart for Universal Pictures and Imagine Entertainment. Hart (who is a diminutive 5-foot-3) is writing the screenplay for the comedy in which he'll star as James' (who is 6-foot-8) brother, who has something of an inferiority complex when it comes to on-the-court skills.
Paul went on to form Klutch Sports Group, which will continue to represent James for on-court basketball deals, while Fenway Sports Group and LRMR will continue to handle James' off-court marketing. But signing with a Hollywood agency signals James' seriousness about expanding his brand into scripted content.
The WME deal was negotiated by Maverick Carter, James' longtime business manager, and lawyer Matt Johnson.