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Led Zeppelin Concert Film Extends Theatrical Run After Fans Demand More Screenings

Led Zeppelin Press Conference - H 2012
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U.K.'s Distrify, an online movie distribution and marketing platform, sees demand for the movie grow allowing the film's theatrical distributor Omniverse Vision to extend run.

LONDON – Online movie distribution and marketing platform Distrify is being inundated with more than 100,000 web hits a day from Led Zeppelin fans across the globe looking for movie theaters showing the film of the band’s historic concert in 2007 at London’s O2 arena.

The movie banked $2 million from its worldwide opening night playing 1,500 screens across 40 countries and has taken off so successfully that demand is now bringing the cinema back for further screenings as well as adding new cinema locations.

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Distrify, the UK-based social media led distributor, is clocking up 46,000 searches a day for cinema showtimes and 4,000 demands a day from film fans for screenings in their area.

The top countries seeking information on seeing the film are the U.S., UK, Japan, Brazil, Canada, Italy, Germany, France, Mexico and Australia.

Of the initial 1,500 bookings, 190 are in the UK.

The Distrify player is a marketing and distribution platform which drives the film’s trailer on official websites and takes the consumer wherever they might be in the world directly to their nearest location for the film.

Fans can quickly find their location using GPS or by entering their postcode and immediately find out local showtimes for the film if their local cinema has already booked it, or if it hasn’t, they can demand a screening in their area.

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Distrify CEO and co-founder Peter Gerard said: "Distrify is triggering thousands of searches for screenings worldwide with 4,000 film fans a day signing up to demand the film which is fantastic. What this means is that a film’s distributor is able to listen to the consumer, track where there is demand for a film, then offer the film to a cinema, and importantly communicate back to the film fan."

Theatrical distributor Omniverse Vision CEO Grant Calton said: "Being able to reach target audiences is a key part of any film’s release plan but being able to track where there is demand gives the distributor and cinema operators to react more actively to consumer demand in a way that hasn’t been possible before.  On top of this excellent opening what we are now seeing is film fans worldwide demanding repeat screenings."

Although 20 million people applied for tickets to the 2007 Led Zeppelin concert, only 18,000 were able to get tickets through the worldwide lottery.

Omniverse Vision’s global release strategy saw the film launch on 1,500 screens in over 40 territories October 17 with premieres in London, Los Angeles, New York, and other major cities around the world.