Legendary Acquires Felicia Day's Geek & Sundry
Legendary Television also has pacted with Felicia Day to create and star in scripted and nonscripted projects for digital and television platforms.
Legendary Entertainment is adding to its digital business with the acquisition of Geek & Sundry.
The multiplatform network, which operates a flagship YouTube channel with more than 1.4 million subscribers and network of community-created content, was co-founded in 2012 by Felicia Day and Sheri Bryant. Terms of the deal were not disclosed.
Legendary Television also has agreed to a deal with Day to create and star in scripted and nonscripted projects for TV and digital platforms.
"Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community. We are thrilled to have Felicia’s talent, creativity and ingenuity become a part of our growing digital team," said Bruce Rosenblum, president of Legendary Television and Digital Media. "Bringing Felicia and her stable of branded digital content to Legendary gives the Geek & Sundry properties access to our unique digital infrastructure and also brings us a step closer to expanding the Legendary brand beyond traditional media platforms."
Geek & Sundry, which recently expanded to include a branded Hulu channel, joins Nerdist Industries, the geek and fanboy network founded by Chris Hardwick in 2008, as part of Legendary Digital Network, which will provide advertising and marketing, audience development and production infrastructure. Legendary created its digital division in 2013 and recently acquired the rights to a digital series based on the video game franchise Dead Rising for Crackle and Content Media.
"I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience's interests," added Day. "As someone who's been working in digital entertainment for eight years, I am excited to see my company grow with Legendary, and to be able to keep making award-winning content within the changing digital landscape. And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms."
WME and attorney Jamie Feldman negotiated the deal on behalf of Geek & Sundry.