Legendary Sells 'Warcraft' China Online Rights for Record Sum
Streamer PPTV has secured the exclusive online VOD rights to the video game adaptation.
Warcraft continues to break records in China.
After smashing a number of box office marks upon debut, Warcraft's online streaming rights for the China market have sold for a record sum for a foreign title, THR has confirmed.
China's PPTV has secured the exclusive rights to Legendary Entertainment's long in the works adaptation of the video game phenomenon. Legendary confirmed the fee was a record but declined to reveal figures. Other sources have suggested the deal was in the area of $20 million. Variety first reported the news.
Despite its tepid U.S. box office and mixed reviews, Warcraft has taken on event movie status in China where it opened with a record shattering $156 million in just five days.
Warcraft has also made an impression in other foreign markets such as Germany and Russia and its global total stood at $286.1 million through Sunday. Costing $160 million to make, Warcraft needs to earn $450 million or more to break even.