Legendary TV Launches Distribution Unit With Michael Grindon
Legendary Television has taken one big step toward its efforts to launch its own television studio. The banner has tapped former Sony Pictures Television International president Michael Grindon to oversee its new global television distribution division.
Grindon will report to Legendary TV and digital media president Bruce Rosenblum and oversee the building and operating of a global distribution infrastructure. He'll also hire and supervise a team of execs to handle sales and marketing as well as service all of Legendary TV's programming around the world.
The move helps Legendary TV strengthen its business model as the company will now have the ability to develop, finance and self-distribute its production on a global scale. Under Grindon, Legendary Worldwide Distribution also will handle international TV distribution for other independent television production companies.
"Legendary is well-positioned and ready to take this next step in the expansion of our global television studio infrastructure, and Michael is the perfect partner to execute on this vision with us," Rosenblum said in a statement announcing the news Monday. "He has successfully operated at the highest levels of the international marketplace and acutely understands the shifting landscape. I'm confident he’ll build a nimble and innovative infrastructure that will enable Legendary to deliver on its promise of producing and distributing quality television content on a worldwide basis."
Grindon most recently oversaw Grindon Media, a consulting firm specializing in media distribution and TV production. He worked with MRC and assisted with the international distribution of the Kevin Spacey starrer House of Cards.
"Bruce and his team have very quickly built Legendary into a powerful presence in the television production sector, and I look forward to helping establish a distribution platform that can augment its global presence and brand,” Grindon said. “We are going to build a worldwide TV distribution operation, territory by territory, that balances our experience at the major-studio level with a clear understanding of our client’s needs, in all media, in this rapidly evolving television environment.”
Grindon spent more than 15 years as president of SPT's international arm, during which time he managed the distribution of all of Sony Pictures Entertainment's feature films and TV programming to TV, mobile and digital delivery outside the U.S. Under him, Sony's annual division revenue grew from less than $100 million to more than $2 billion.