Leona Lewis earns MTV nod, digital record
'Love' most-played in early '08; 'Run' is top U.K. singleLONDON -- U.K. pop act Leona Lewis has achieved double-platinum status with MTV Networks International for "Bleeding Love" (Syco/Sony BMG). Her cover of Snow Patrol's "Run" also has posted the biggest first-week sales for a digital-only track in the U.K.
"Love" topped MTV Networks International's list of Platinum and Gold Video Play Awards with 16,085 plays during the first six months of 2008. Platinum status is achieved with 8,000 plays, and 4,000 plays earns a gold award.
The awards, created last year, are based on data from 53 MTV music channels on four continents, excluding U.S. channels.
Lewis' song was followed by Rihanna's "Don't Stop the Music" (RP/Def Jam) with 15,953 plays. "Four Minutes" (Warner Bros.), by Madonna featuring Justin Timberlake, was in third place with 15,679 plays.
MTVNI said the total amount of plays for its 37 gold and platinum videos was 336,478.
Lewis also is No. 1 on the U.K. singles chart with "Run" (Syco/Sony BMG), which achieved first-week sales of 131,593, according to the Official Charts Co. -- the most to date for a download-only track. But it did not quite beat first-week download sales of her December 2006 debut single "A Moment Like This," which also was available as a physical release.