LG, Samsung introducing 3D TVs


Manufacturers, entertainment providers and technology companies climbed aboard the 3D TV bandwagon as the Consumer Electronics Show got under way Wednesday in Las Vegas.

Samsung Electronics America, DreamWorks Animation and Technicolor said they are joining to bring 3D to the home this year. Samsung will bring out a line of 3D-capable HDTVs and a new 3D Blue-ray Disc player and offer, as an exclusive promotion, a 3D Blu-ray version of DWA's "Monsters vs. Aliens," which will be created and produced by Technicolor.

LG Electronics said that in May it will introduce its first 3D-capable flat-panel TV for the U.S. market. Prices for the new sets have not been announced, but Tim Alessi, director of product development at LG Electronics USA, said they likely will run $200-$300 more than comparable sets without 3D functions.

Announcements of 3D TV sets also are expected from Sony and Panasonic.

Sony did announce at CES on Wednesday that it is opening the new Sony 3D Technology Center at its Culver City lot next month to train professionals from across the industry about techniques and equipment that can be used to create 3D productions that include sports, movies, TV and games.

"Our mission is to support the spread of high-quality 3D throughout the marketplace," Chris Cookson, president of Sony Pictures Technologies, Sony Pictures Entertainment, and chief officer of the Sony 3D Technology Center, said. "Modern technologies and techniques can create much more natural and realistic 3D than most people had experienced in years past, so we have an interest in helping the industry as a whole seize this opportunity to give audiences really great 3D experiences. People must reliably and consistently be able to enjoy what is presented in 3D for it to gain acceptance in the long term."

RealD, which already has brought 3D technology to movie theaters, has announced deals in recent days with such consumer brands as Sony, JVC, Samsung, Toshiba and Panasonic to bring 3D home using passive and active 3D glasses.

On Wednesday, DirecTV and RealD said they are working together to deliver HD 3D movies and TV programming via satellite to DirecTV subscribers.

DirecTV, which will launch three 3D channels sponsored by Panasonic, has licensed the RealD format and associated technology patents so its content providers can use RealD tools to format their 3D content.

The Associated Press contributed to this report.
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