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Liberty Ross Designs Limited-Edition Line for Genetic Los Angeles

The six-piece capsule collection marks the model's first foray into design
Terry Tsiolis

Model Liberty Ross has partnered with Los Angeles-based denim brand Genetic to release a rock ’n’ roll-inspired capsule collection for fall.

Featuring two bold, gold fabrics that represent London and Los Angeles — cities that Ross has split her time between since birth — the six-piece line will be available starting Monday on Net-a-Porter, and also will be carried at the likes of Neiman Marcus, Curve and geneticdenim.com.

"It’s for the two different Libertys," says the Malibu-based model and mother of two of the versatile line, which not only pays homage to her roots on both sides of the pond, but can also be dressed up or down.

Featuring a skirt, a blazer, three pairs of pants and an overall dress, the collection ($240-$580) places a strong emphasis on silhouettes, with Ross drawing from designers such as Tom Ford and Alexander McQueen for reference. And when it came to prints, Ross turned to her hometowns on both sides of the Atlantic for inspiration.

"The first years of my life were spent in a roller disco in the early ’80s called Flipper’s," says Ross, who channeled early memories of her parent’s L.A. hot spot to create a disco-inspired print. "It was a real riotous, incredible time. I am slightly obsessed with the place." The second fabric, a subtle plaid, is a nod to Ross’ London years, filled with memories of scouring Portobello Road’s flea markets.

Starring in campaigns for the likes of Burberry, Jimmy Choo and Emanuel Ungaro, Ross is no stranger to fashion, but her collaboration with Genetic marks the model’s first foray into design. It was a natural fit from the start, says Ross, who met Genetic founder Ali Fatourechi at a dinner party at friend Lisa Eisner’s Los Angeles home. But it wasn’t until Fatourechi emailed Ross days later that she realized he was also the founder of her favorite denim line.

"We struck up a great friendship and one thing led to another and he asked me to design a capsule line, which was just what I needed in so many ways," says the model, who had always toyed with the idea of creating a line. "It’s been an amazing way to dip my toe into the design world."

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